Senior CVM & Commercial Manager
At a Glance
- Category
- 📢 Marketing & Sales
- Level
- Senior
- Type
- Full-time
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60 seconds. $5.88 one-time.
Senior CVM & Commercial Manager will be responsible to build and lead the Customer Value Management practice for our luxury retail loyalty program while working towards making the programme an independent viable standalone commercial entity. The role is critical in driving long term revenue growth by identifying, understanding, and maximizing the value of our members, segment by segment, down to each individual member, optimizing retention and reducing churn or attrition.
The role is expected to establish the function from scratch, develop strong strategies and playbooks, and identify member segments by value with the data analytics & insights team, design personalized campaigns and journeys, while continuously optimising performance through data-driven insights and testing. The Sr. Manager CVM will work closely with Insights & Analytics, Marketing, CRM, and Digital teams to deliver exceptional, tailored experiences that strengthen member loyalty and lifetime value across our ecosystem.
Requirements
- •Experience in building and leading CVM practices
- •Ability to develop strategies and playbooks from scratch
- •Experience in identifying member segments by value
- •Ability to design personalized campaigns and journeys
- •Experience in optimizing performance through data-driven insights
Responsibilities
- •Build and lead the Customer Value Management practice
- •Drive long-term revenue growth by maximizing member value
- •Optimize retention and reduce churn or attrition
- •Establish the function from scratch
- •Collaborate with Insights Analytics, Marketing, CRM, and Digital teams
- •Deliver tailored experiences to strengthen member loyalty
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- Get to the top of Al Tayer Group's applicant pile
- Get AI-rewritten bullet points
- Download Gulf-ready CV
60 seconds. $5.88 one-time.
Al Tayer Group is a leading luxury retailer and operator of international brands across the Middle East. It manages a portfolio of fashion, beauty, and lifestyle brands.