Senior CRO Specialist

Job Description

Sohlat is looking for a highly analytical and results-driven Senior Conversion Rate Optimization (CRO) Specialist with strong experience in the Saudi Arabian market.

The Senior CRO Specialist will be responsible for improving conversion performance across client websites, landing pages, e-commerce platforms, and digital funnels. The role will focus on analyzing user behavior, identifying conversion barriers, developing data-driven hypotheses, and leading structured experimentation programs to improve lead generation, customer acquisition, sales, and overall digital performance.

The ideal candidate combines strong analytical capabilities with a solid understanding of UX/UI, performance marketing, user behavior, and experimentation.

Key Responsibilities

• Develop and lead CRO strategies across multiple client websites, landing pages, and digital campaigns.
• Analyze user behavior, website performance, customer journeys, and conversion funnels to identify optimization opportunities.
• Build and manage structured A/B testing and experimentation roadmaps.
• Develop hypotheses based on quantitative and qualitative data.
• Conduct A/B tests, multivariate tests, usability tests, and other experimentation initiatives.
• Analyze test results and translate findings into clear business recommendations.
• Optimize landing pages for paid media campaigns to improve conversion rates, CPL, CPA, ROAS, and lead quality.
• Improve e-commerce funnels, including product pages, category pages, cart, checkout, and post-purchase journeys.
• Identify friction points, drop-off areas, and usability issues across customer journeys.
• Use heatmaps, session recordings, funnel analysis, and behavioral analytics to understand user behavior.
• Work closely with UX/UI designers to improve page structure, messaging, layouts, CTAs, forms, and overall user experience.
• Collaborate with developers to ensure CRO recommendations and experiments are implemented correctly.
• Partner with Performance Marketing, SEO, Content, Creative, and Account Management teams to align CRO initiatives with client objectives.
• Set up and validate conversion tracking, events, funnels, and measurement frameworks.
• Develop CRO dashboards and regularly report performance, findings, and recommendations to internal teams and clients.
• Present CRO strategies, experiment results, and optimization recommendations to clients and senior stakeholders.
• Stay updated on digital behavior, e-commerce trends, and conversion best practices within the Saudi market.

• 5+ years of hands-on experience in Conversion Rate Optimization, Growth Marketing, Digital Analytics, or Performance Marketing.
• Proven experience working with the Saudi Arabian market, with a strong understanding of local customer behavior, digital trends, and online purchasing patterns.
• Strong practical experience with A/B testing, multivariate testing, experimentation frameworks, and hypothesis development.
• Advanced proficiency with tools such as:
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Microsoft Clarity
• Hotjar
• Mixpanel
• VWO
• Optimizely
• AB Tasty or similar experimentation platforms
• Strong understanding of conversion funnels, UX/UI principles, customer journey mapping, and landing-page optimization.
• Proven experience optimizing both lead-generation and e-commerce websites.
• Demonstrated ability to deliver measurable improvements in conversion rate, CPA, CPL, ROAS, revenue, or lead quality.
• Strong analytical skills with the ability to work with complex datasets and translate findings into actionable recommendations.
• Experience working closely with designers, developers, performance marketers, and content teams.
• Strong understanding of paid media landing-page optimization.
• Ability to manage multiple CRO projects and client accounts simultaneously within an agency environment.
• Excellent communication, presentation, and stakeholder-management skills.
• Strong Arabic and English communication skills.

Preferred Qualifications

• Previous experience working within a digital marketing or advertising agency in Saudi Arabia.
• Experience managing CRO programs for multiple clients simultaneously.
• Strong understanding of Saudi e-commerce and lead-generation audiences.
• Familiarity with CRM data and lead-quality analysis.
• Experience with Looker Studio or other data visualization tools.
• Familiarity with HTML, CSS, and JavaScript.
• Experience working with platforms such as Shopify, WordPress, WooCommerce, or similar CMS/e-commerce platforms.

Key Performance Indicators

Success in this role may be measured through:

• Conversion Rate
• Cost per Lead (CPL)
• Cost per Acquisition (CPA)
• Lead Quality
• Revenue per Visitor
• Checkout Completion Rate
• Form Completion Rate
• Landing Page Conversion Rate
• A/B Testing Win Rate
• Experiment Velocity
• ROAS Improvement
• Funnel Drop-off Reduction
• Revenue Growth Generated Through CRO Initiatives

Ideal Candidate

The ideal candidate is someone who does not rely on assumptions when optimizing digital experiences. They use data, user behavior, experimentation, and continuous testing to determine what actually improves performance.

They should be comfortable working in a fast-paced agency environment, managing different client industries, and clearly demonstrating how CRO initiatives have contributed to measurable business results.

• Paid Time Off
• Training & Development
• Performance Bonus