Sales Executive

Our client is looking to source a dynamic and well-connected International Sales Executive / Area Sales Manager to drive wholesale expansion across the GCC and African markets. The client specializes in the wholesale distribution of household and industrial electrical appliances, including fans, electrical extensions, voltage stabilizers, and air coolers.

The ideal candidate will have strong existing networks within these regions and a solid understanding of the wholesale electrical and cooling appliance market, with the ability to develop new distribution channels and expand market presence.

Requirements

• Market Expansion: Lead international sales initiatives to expand wholesale distribution across targeted markets in the GCC and Africa, identifying opportunities to grow market share and brand presence.
• International Travel & Sales Engagement: Undertake regular business travel to assigned markets to meet existing and potential clients, participate in trade exhibitions, and secure new business opportunities.
• Business Development: Identify, approach, and establish strategic B2B partnerships with distributors, wholesalers, and dealers, leveraging existing networks and industry contacts.
• Product Expertise: Represent and promote the company’s product portfolio, including fans, electrical extensions, voltage stabilizers, and air coolers, ensuring clients understand product features, benefits, and applications for both industrial and household use.
• Client Relationship Management: Build and maintain strong relationships with international clients, ensuring high levels of customer satisfaction and long-term partnerships while demonstrating cultural awareness in different markets.
• Sales Performance & Targets: Achieve assigned sales targets, monitor market performance, and implement strategies to increase revenue and distribution coverage.
• Market Intelligence: Monitor competitor activities, market trends, and customer needs to provide insights that support product positioning and business growth.
• Coordination & Reporting: Work closely with internal teams such as logistics, operations, and finance to ensure smooth order processing, delivery, and after-sales support while providing regular sales reports and market feedback to management.

Industry Experience

• Proven experience in B2B sales or business development within the electrical appliances and wholesale markets, including fans, electrical extensions, voltage stabilizers, and cooling systems.
• Strong product knowledge of household and industrial electrical appliances.
• Demonstrated track record of success in the GCC and African markets, with an established network of distributors, dealers, or wholesale partners.

Linguistic Abilities

• Required: English and Hindi/Urdu.
• Bonus / Highly Preferred: Working knowledge of Arabic.