
Sales Executive
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At AWR Group, we are at work for a planet that prospers. A world that serves all generations
those of today, and those yet to come. We’re a group of companies, transforming businesses of today and building purposeful ventures for the future. Our greatest endeavour is to enhance the lives of all generations we touch. We are AWR Group. We embrace generation next.
Job purpose: (Use one or two sentences to state the major purpose, objective or function of the position and the end result it is intended to accomplish.)
The Retail Sales Consultant is responsible for meeting sales targets, converting leads into showroom visits, conducting test drives, and appraising trade-ins. They ensure high customer satisfaction throughout the sales process, meet KPIs, and maintain strong product knowledge. The role also involves outdoor sales efforts and collaborating with sales managers to optimize customer experiences.
Job responsibilities: (These are thefundamental job duties regularly performed by the employee in the position.)
Sales Performance
· Vehicle Sales
This refers to the sales consultant's vehicle sales per unit. This is considered as the core responsibility to achieve the assigned sales target monthly.
· RME Accessories
This refers to the sales consultant's accessories sales per unit.
· KPI
Achieve quarterly set non-financial KPI
Sales Process
· Outdoor sales
The sales consultant should be able to generate enough number of outdoor appointments for prospected customers through telephone / web / crm or leveraging social media platforms in a month to generate leads.
· Leads conversion to walk – in
The sales consultant should be able to convert phone and digital leads from social media to walk-in to the showroom and have a better chance to further convert into sales.
· Leads Follow-up - Web and CRM
The sales consultant has to make contact to all customers who are leads from GCRM (call center), Digital within 2 hours for web leads and 4 hrs for CRM leads
· Test Drive
The sales consultant has to offer and conduct a vehicle test drive to customers to provide them an experience on the performance of the engine and other important driving features.
· Trade in appraisal
The sales consultant has to offer trade in facility and appraise the customers vehicle in the event of customer interested to trade in his vehicle.
· Manager's Second Facing
The sales consultant has to proactively ask for second facing from the sales manager and provide necessary information about the customer and his/her vehicle requirements.
Customer Satisfaction
· Sales Satisfaction Index – SSI
The sales consultant has to ensure satisfaction to all customers by conducting the complete sales process at all times, from start to the end of customer journey of the vehicle purchase cycle.
· Mystery Shopping - ARA ( Walk ins / Telephone / Email)
The sales consultant has to ensure the sales process is conducted properly to customers at all times in accordance to the customer handling standards.
Product Knowledge
· Quarterly Product Knowledge Test
The sales consultant has to ensure to know all the products, including the features, advantages, & benefits (FAB), vehicle new technologies and unique selling points (USPs).
The above statements are intended to describe the general nature and level of work performed by people assigned to this job function. They are not intended to be construed as an exhaustive list of all job duties performed. Management reserves the right to revise or amend duties at any time.
Educational Qualification
(Consider Education/Experience type and minimum level; Special skills; Certifications and licenses etc.)
· Diploma or equivalent in a related field.
Work Experience
(Consider work experience requirement to do the job; x of years, .)
· 2-3 years of sales experience in automobile or related industry.
Competencies
(Consider certain technical skills to do the job, Analytical Skills, Persuasives , Strategic Thinking etc.)
· Computer proficient and should have good communication skills.
· Fair knowledge and utilization of social media platforms such as Facebook, LinkedIn, Twitter and Instagram.
Languages
· Must be very proficient in English (Arabic is a plus)
Requirements
- •Meet assigned sales targets monthly
- •Achieve quarterly set non-financial KPI
- •Generate outdoor sales appointments
- •Convert phone and digital leads to walk-ins
- •Follow-up on web and CRM leads within 2-4 hours
- •Offer and conduct vehicle test drives
- •Appraise trade-in vehicles
- •Ensure customer satisfaction throughout the sales process
Nice to Have
- •Knowledge of social media platforms for lead generation
Responsibilities
- •Vehicle Sales
- •RME Accessories Sales
- •Outdoor sales
- •Leads conversion to walk – in
- •Leads Follow-up - Web and CRM
- •Test Drive
- •Trade in appraisal
- •Manager's Second Facing
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