Sales Consultant

Job purpose

The Retail Sales Consultant is responsible for meeting sales targets, converting leads into showroom visits, conducting test drives, and appraising trade-ins. They ensure high customer satisfaction throughout the sales process, meet KPIs, and maintain strong product knowledge. The role also involves outdoor sales efforts and collaborating with sales managers to optimize customer experiences.

Job responsibilities

Sales Performance

• Vehicle Sales:

Responsible for achieving the assigned monthly sales target for vehicle units. This is the primary responsibility of the sales consultant.

• RME Accessories Sales:

Responsible for meeting sales targets related to accessories per unit.

• Key Performance Indicators (KPI):

Achieve the quarterly non-financial KPIs as set by the management.

Sales Process

• Outdoor Sales:

Generate a sufficient number of outdoor appointments with prospective customers monthly, utilizing telephone, web, CRM, and social media platforms to generate leads.

• Lead Conversion to Walk-Ins:

Effectively convert phone and digital leads from social media into showroom walk-ins, increasing the potential for sales conversion.

• Lead Follow-Up (Web and CRM):

Contact all leads from the GCRM call centre and digital sources promptly—within 2 hours for web leads and within 4 hours for CRM leads.

• Test Drive Facilitation:

Offer and conduct vehicle test drives to customers, highlighting key performance and driving features to enhance the buying experience.

• Trade-In Appraisal:

Provide trade-in appraisals to customers interested in exchanging their current vehicles.

• Manager’s Second Facing:

Proactively request second facing from the sales manager by providing detailed information on the customer and their vehicle requirements.

Customer Satisfaction

• Sales Satisfaction Index (SSI):

Ensure high customer satisfaction by consistently delivering a complete and seamless sales process throughout the entire vehicle purchase journey.

• Mystery Shopping – ARA (Walk-ins / Telephone / Email):

Adhere strictly to customer handling standards to ensure the sales process is properly conducted during all customer interactions, including walk-ins, telephone calls, and emails, as assessed through mystery shopping evaluations.

Product Knowledge

• Quarterly Product Knowledge Test:

The sales consultant must demonstrate comprehensive knowledge of all products, including features, advantages, benefits (FAB), new vehicle technologies, and unique selling points (USPs).

Educational Qualification

• Diploma or equivalent in a related field.

Work Experience

• 2-3 years of sales similar experience in automobile or related industry.

Competencies

• Proficency in MS Office and computer literacy

• Fair knowledge and utilization of social media platforms such as Facebook, LinkedIn, Twitter and Instagram.

Languages

• Proficient in English

• Arabic is a plus