Product Manager - Neo Biz - Business Banking Proposition

NEOBiz Product Manager will support Head of Products to develop strategic plans to make Mashreq NEOBiz a leading player in Digital Business Banking. He or she is primarily responsible for:

Digital Product Proposition & Innovation

• Identify and develop new digital product ideas aligned with customer needs, business strategy, and market dynamics.
• Conduct market research, analyze competitive offerings, and leverage customer insights to shape high-impact proposition
• Process & Operational Control - Ensure that all processes pertaining to NEOBiz are streamlined and adequate controls at all times and Identify opportunities to digitize & automate processes

• Campaign & Offers – Manage the P&L for NEOBiz Product and run campaigns/offers for balance growth, new acquisition, attrition control. Track different metrics to ensure that the business achieves profitable growth round the year

NTB Growth & Digital Acquisition Strategy

• Define and execute digital-led acquisition strategies to drive new-to-bank customer growth.

• Collaborate with Marketing to develop digital campaign briefs, messaging strategies, and channel plans.

• Monitor performance and contribution from third-party channels, including referral platforms, business introducers (BI), and aggregators. Track volume, approval rate, conversion rate, and overall channel performance

Journey Management – Onboarding & Servicing

• Map and improve end-to-end digital customer journeys, focusing on acquisition (onboarding) and lifecycle (servicing).

• NEOBiz Product Manager will support Head of Products to develop strategic plans to make Mashreq NEOBiz a leading player in Digital Business Banking. He or she is primarily responsible for:

Digital Product Proposition & Innovation

• Identify and develop new digital product ideas aligned with customer needs, business strategy, and market dynamics.

• Conduct market research, analyze competitive offerings, and leverage customer insights to shape high-impact proposition

• Process & Operational Control - Ensure that all processes pertaining to NEOBiz are streamlined and adequate controls at all times and Identify opportunities to digitize & automate processes

• Campaign & Offers – Manage the P&L for NEOBiz Product and run campaigns/offers for balance growth, new acquisition, attrition control. Track different metrics to ensure that the business achieves profitable growth round the year

NTB Growth & Digital Acquisition Strategy

• Define and execute digital-led acquisition strategies to drive new-to-bank customer growth.

• Collaborate with Marketing to develop digital campaign briefs, messaging strategies, and channel plans.

• Monitor performance and contribution from third-party channels, including referral platforms, business introducers (BI), and aggregators. Track volume, approval rate, conversion rate, and overall channel performance

Journey Management – Onboarding & Servicing

• Map and improve end-to-end digital customer journeys, focusing on acquisition (onboarding) and lifecycle (servicing).

• Partner with UX, tech, and operations to deliver seamless, intuitive digital flows with high NPS and low drop-off rates.

• Leverage automation, self-serve, and personalization to enhance digital experiences and reduce operational costs.

Cross-functional Delivery & Stakeholder Management

• Work with internal stakeholders including Technology, Finance, Fraud, Legal, Compliance and operations to deliver product and marketing initiatives.

• Lead delivery sprints and go-to-market plans for new product features or enhancements.

• Act as the central point of contact for proposition performance, marketing alignment, and customer experience.

Key Skills & Experience

• MBA/Master’s Degree in finance, marketing or related field

• Experience in product management, digital proposition, or portfolio roles – ideally in banking, fintech, or a digital-first business

• Strong understanding of digital marketing tactics, tools, and channels, including experience in customer acquisition and funnel optimization.

• Excellent communication, stakeholder engagement, and cross-functional leadership skills.

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