Performance Marketing Specialist
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The Performance Marketing Specialist will drive strategic growth across digital marketing channels. This position is designed for an analytical thinker who is passionate about data-driven strategies and is eager to optimise campaigns for maximum performance. The successful candidate will work closely with a dynamic marketing team to enhance brand visibility and customer acquisition.
Key Responsibilities:
- Plan, execute, and optimise paid advertising campaigns across Google Ads, Facebook Ads, and Instagram Ads
- Analyse campaign performance data using Google Analytics and other tools to identify trends and opportunities
- Conduct A/B testing to improve ad creatives, landing pages, and audience targeting
- Manage campaign budgets and allocate resources to maximise ROI
- Develop and implement SEO strategies to complement paid efforts
- Create detailed performance reports with actionable insights for stakeholders
- Collaborate with the content and design teams to produce high-converting ad creatives
- Stay up-to-date with the latest digital marketing trends, tools, and best practices
Nice to Have:
- Experience in e-commerce or high-growth startup environments
- Familiarity with SEO strategies and tools
- Certification in Google Ads or Facebook Blueprint
Requirements
- Bachelor's degree in Marketing, Business, or a related field
- 2+ years of proven experience in performance marketing or a similar role
- Strong analytical skills with a knack for numbers and data interpretation
- Proficiency in digital advertising platforms (Google Ads, Facebook Ads, Instagram Ads)
- Hands-on experience with analytical tools such as Google Analytics
- Experience with A/B testing and campaign optimization techniques
- Strong budget management and ROI analysis skills
- Excellent verbal and written communication skills
- Knowledge of SEO principles and performance marketing best practices
Requirements
- •Bachelor's degree in Marketing, Business, or a related field
- •2+ years of proven experience in performance marketing
- •Strong analytical skills
- •Proficiency in digital advertising platforms (Google Ads, Facebook Ads, Instagram Ads)
- •Hands-on experience with analytical tools such as Google Analytics
- •Experience with A/B testing and campaign optimization
- •Strong budget management and ROI analysis skills
- •Excellent verbal and written communication skills
Nice to Have
- •Experience in e-commerce or high-growth startup environments
- •Familiarity with SEO strategies and tools
- •Certification in Google Ads or Facebook Blueprint
Responsibilities
- •Plan, execute, and optimise paid advertising campaigns
- •Analyse campaign performance data
- •Conduct A/B testing
- •Manage campaign budgets and allocate resources
- •Develop and implement SEO strategies
- •Create detailed performance reports
- •Collaborate with content and design teams
- •Stay up-to-date with digital marketing trends
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division50 provides cloud solutions and managed IT services. They assist businesses in optimizing their cloud infrastructure and operations.
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