Multi-Property Assistant Social Media Manager

The Multi-Property Assistant Social Media Manager is an integral member of the Marketing & Communications team, responsible for supporting the development and execution of social media and digital communications across assigned properties. Working under the leadership of the Director of Marketing & Communications, the role supports the creation of engaging, on-brand content that strengthens the hotels’ online presence, drives awareness, engagement and consideration, and supports commercial objectives across Rooms, Food & Beverage, Spa, Weddings and Events.

The role works closely with hotel operations, Food & Beverage, Sales, Revenue Management, eCommerce and external creative and media partners to ensure consistent, relevant and compelling communication across social media channels.

CANDIDATE PROFILE

Education and Experience

Required:

• 2-year degree from an accredited university in Marketing, Communications, Public Relations, Business Administration or related major and 2 years’ experience in marketing, communications, digital marketing, social media or related professional area; hospitality experience preferred.

OR

• 4-year bachelor's degree in Marketing, Communications, Public Relations, Business Administration or related major; 2 years’ experience in marketing, communications, digital marketing, social media or related professional area; hospitality experience preferred.

• Strong understanding of social media platforms, content creation and digital marketing trends.

• Experience managing social media accounts for a hospitality, lifestyle, F&B or consumer-facing brand is preferred.

CORE WORK ACTIVITIES

SOCIAL MEDIA STRATEGY & MANAGEMENT

• Owns and manages the day-to-day social media presence across assigned properties and channels.

• Develops and executes social media strategies aligned with the hotels’ overall marketing, communications and commercial objectives.

• Establishes and maintains long-lead editorial and content calendars across all relevant social media platforms.

• Creates, curates and publishes engaging content across Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.

• Develops engaging copy, captions, Stories, Reels and other short-form content tailored to each platform and target audience.

• Ensures social media content reflects the individual identity and positioning of each property while remaining aligned with Marriott brand standards and voice.

• Develops and executes social media campaigns supporting Rooms, Food & Beverage, Spa, Weddings, Events and other hotel initiatives.

• Identifies opportunities to create relevant, timely and engaging content based on hotel activity, guest experiences, trends and seasonal moments.

• Monitors social media trends, platform developments and competitor activity and incorporates relevant opportunities into the social media strategy.

• Continuously evaluates and optimizes content and channel performance to improve reach, engagement and conversion.

COMMUNITY MANAGEMENT & ONLINE REPUTATION

• Manages active and engaged online communities across the hotels’ social media channels.

• Monitors and responds to comments, messages, mentions and online conversations in a timely and brand-appropriate manner.

• Proactively identifies guest feedback, positive mentions and potential issues across social media and escalates where appropriate.

• Leads proactive social listening and supports online reputation management across relevant channels.

• Ensures guest interactions and responses are consistent with hotel communication standards and brand guidelines.

CONTENT PRODUCTION & CREATIVE

• Leads the planning and coordination of photography and video shoots for monthly, seasonal, festive and promotional campaigns.

• Works closely with Operations, Food & Beverage and other departments to identify and develop compelling content opportunities.

• Coordinates with photographers, videographers, designers, creative agencies and other external partners to produce high-quality visual and written content.

• Develops clear creative briefs and ensures content is delivered according to agreed timelines and campaign requirements.

• Maintains an organized library of approved photography, video and other digital assets.

• Identifies opportunities to maximize and repurpose content across multiple platforms and campaigns.

• Ensures all social media and digital content meets brand standards and required approval processes.

INFLUENCER & MEDIA ENGAGEMENT

• Develops and maintains relationships with relevant local influencers, content creators and media contacts.

• Identifies and evaluates influencers and content creators aligned with the hotels’ positioning, target audiences and commercial objectives.

• Coordinates influencer collaborations, hosted experiences, content partnerships and social media activations.

• Manages influencer deliverables and ensures agreed content is received and published as required.

• Tracks influencer and media coverage and reports on relevant social media exposure and results.

• Supports PR and communications activities by identifying opportunities to amplify hotel news, events, activations and announcements through social media.

DIGITAL MARKETING & CAMPAIGN SUPPORT

• Develops and executes social media campaigns that support hotel marketing and revenue-generating initiatives.

• Works closely with Food & Beverage, Sales, Rooms, Spa and Events teams to translate commercial promotions into compelling social media content.

• Leads the social media promotion of F&B activations, seasonal campaigns, weddings, events, spa offerings and room promotions.

• Coordinates with eCommerce and Revenue Management teams to ensure social media communications and promotional messaging are aligned with current offers and business priorities.

• Coordinates with media and advertising agencies on paid social media campaigns and digital activations.

• Monitors paid and organic campaign performance and recommends opportunities for optimization.

• Ensures all advertising and promotional content published through social media channels is accurate, approved and aligned with brand standards.

REPORTING & PERFORMANCE

• Develops and maintains regular social media performance reports across assigned properties.

• Tracks key performance indicators including reach, engagement, audience growth, content performance and campaign results.

• Provides insights and recommendations based on social media performance, audience behavior and emerging trends.

• Communicates key social media results, opportunities and challenges to the Director of Marketing & Communications and relevant stakeholders.

• Uses performance data and insights to continuously refine content and social media strategies.

GENERAL

• Acts as the primary point of contact for social media across assigned properties.

• Partners with the Director of Marketing & Communications to ensure social media activity supports the overall hotel marketing and communications strategy.

• Works collaboratively with property and above-property Marketing, eCommerce and Revenue Management teams.

• Supports the development and execution of integrated hotel marketing and communications activities where required.

• Maintains strong awareness of hospitality, lifestyle, digital marketing and social media trends.

• Performs other marketing and communications duties as assigned by the Director of Marketing & Communications.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.