Marketing Manager
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Our Company
Changing the world through digital experiences is what Adobeās all about. We give everyoneāfrom emerging artists to global brandsāeverything they need to design and deliver exceptional digital experiences! Weāre passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
Weāre on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
Location: KAFD, Riyadh
Hours of work: 40 hours per week
Education requirement: Degree or equivalent qualification/experience
Experience requirement: Minimum 3 years in SaaS solution environment
Benefits: Private medical insurance; Employee stock purchase plan; Holiday & global well-being days; Allowances plus many more.
Application start and end date: Starting 18th December for approx. 4-6 weeks.
Adobe Middle East
Adobe in the Middle East empowers businesses and individuals through creativity and digital transformation. In Saudi Arabia, we support Vision 2030 by driving innovation, developing local talent, and enabling exceptional customer experiences. As the regional headquarters for foreign companies, Adobe serves as a strategic hub for growth and collaboration across markets. Join us to help shape the future of digital experiences in one of the worldās most dynamic economies.
Middle East is the fastest growing region in EMEA. You will be at the heart of building one of Adobeās most important markets via account-specific and targeted marketing campaigns.
The challenge:
We are looking for a senior, strategic and commercially minded account based marketer, who will be responsible for defining and delivering marketing initiatives that generate new sales pipeline and expand on existing opportunities within target accounts.
The role of the Strategic Accounts, Enterprise Field Marketing Manager, Middle East will be to work closely with the sales team to identify target accounts and create personalised marketing campaigns to build awareness, drive penetration and increase leads To be successful, candidates will have to demonstrate extensive experience in helping organisations grow through a wide range of marketing activity from field to digital to traditional marketing techniques. Key responsibilities for this role include:
⢠Working with sales teams to understand market needs and translate them into actionable programs, leveraging our EMEA and global programs
⢠Creating and executing multi-touch account based marketing plans that focus on demand generation and deal acceleration within our most strategic accounts, including 1:1 and 1:few initiatives to help achieve sales revenue goals
⢠Researching specific industry sectors, organisations and personas to produce targeted materials and messaging, including customised collateral to support the sales teams across the entire sales cycle
⢠Leading the execution of local marketing activity including digital campaigns and events with other marketing peers and agencies for targeted accounts
⢠Developing positive relationships with account teams and customers
⢠Forecasting, measuring and analysing the impact of programs on sales cycles; produce weekly reports and monthly dashboards to demonstrate campaign progress and region success
⢠Accountable for revenue and market share in the local marketWhat you will need to succeed:
⢠We need someone wanting to make a difference, and to be part of a change in our go-to-market approach. You will be highly competent at working with both sales and marketing teams, feel comfortable in a matrixed team environment and able to orchestrate resources both within and outside the team to get things done. Core skills include:
⢠Understanding of the trends and issues facing marketers in the digital age
⢠Knowledge of customers and competitive marketing programs, which is used to develop effective marketing programs and messages
⢠Experience in creating targeted programmes and tailored account based marketing campaigns
⢠Able to deal with ambiguity
⢠Viewed as a credible partner to sales
⢠Presents convincingly to executives, partners, and customers
⢠Ability to influence peers through collaborative working
⢠Works well with agencies and partners to deliver outstanding and creative marketing executionEducation & relevant experience:
Our Regional Marketing Manager is an analytical and strategic problem solver with a creative mentality. You have a strong attention to detail, are well organised and can manage multiple concurrent projects. You thrive in a fast-paced entrepreneurial environment. Required experience and skills include:
⢠Proven experience working in B2B technology enterprise marketing, ideally in a marketing technology vendor
⢠This is a multi-disciplinary role, giving broad exposure across all areas of marketing. The successful candidate will have a demonstrated track record of achievement, the ability to learn quickly on the job and handle multiple projects simultaneously
⢠Previous experience developing, executing and running events, webinars, partner marketing initiatives, customer engagement programs, online advertising, sponsorships, target account marketing, hospitality and direct marketing campaigns
⢠Strong project management skills and experience, including managing external agencies
⢠Analytical and results orientated individual in tune with revenue marketing principles
⢠Strong communication and interpersonal skills, including excellent writing skills
⢠Must possess a passion for learning industry-leading marketing tactics and best practicesAdobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, emailĀ accommodations adobe.comĀ or call (408) 536-3015.
Requirements
- ā¢Degree or equivalent qualification/experience
- ā¢Minimum 3 years in SaaS solution environment
- ā¢Extensive experience in marketing activity
Responsibilities
- ā¢Define and deliver marketing initiatives
- ā¢Generate new sales pipeline and expand opportunities
- ā¢Work closely with sales teams to identify target accounts
- ā¢Create personalized marketing campaigns
- ā¢Build awareness, drive penetration and increase leads
- ā¢Create and execute multi-touch account based marketing plans
- ā¢Research specific industry sectors, organisations and personas
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