Marketing Executive - 4 month freelance role

Company Description

Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).

Tahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene.

Be part of something BIG with Tahaluf’s series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate; Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.

Join our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you’ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.

Job Description

The Marketing Executive is responsible for planning and implementing marketing campaigns to achieve business targets and objectives.

Working with the Marketing Manager, senior stakeholders and external vendors to support the overarching marketing strategy and commercial objectives through increased brand engagement.

Key Responsibilities

• Assist in planning and executing marketing campaigns.
• Coordinate with internal teams and external vendors.
• Monitor and report on campaign performance and gather data.
• Schedule and publish posts across social media platforms. This includes engaging with followers and monitor comments/messages.
• Conduct market research, trends and competitor analysis.
• Upload content to websites or content management systems (CMS).
• Create marketing materials (presentations, briefs, etc.)
• Build and schedule email campaigns. This includes segmenting contact lists for personalized outreach.
• Support A/B testing for email optimisation.

Qualifications

• Demonstrable experience as Marketing Executive
• Bachelor’s Degree or equivalent experience
• Marketing Strategy Marketing Delivery
• Measuring Effectiveness; Brand Management; Copywriting & Editing
• Customer Experience Management; Relationship Management
• Data Gathering & Analysis
• Market Insights
• Creativity
• Communicating for Impact
• Influencing

Additional Information

Please note this is a freelance, temporary position for 4 months.

We don't just accept difference, we celebrate it. We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit. We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know.