Marketing Director

Role Overview

We are looking for a Marketing Director to lead Payfuture’s global marketing strategy and execution. This senior leadership role will be instrumental in positioning Payfuture as the gateway of choice for merchants and clients seeking cross-border transaction solutions and banking services. Based in Dubai or London, you will oversee a high-performing team, design a go-to-market strategy, and drive brand awareness through innovative initiatives.

Key Responsibilities:

Strategy & Leadership

• Develop and execute a go-to-market (GTM) strategy from a marketing perspective, targeting merchants and clients seeking payment gateway services, cross border solutions, or banking services.
• Build a marketing roadmap balancing quick wins with long-term industry positioning, aligned to Payfuture’s growth objectives.
• Lead, mentor, and grow a high-performing marketing team across multiple regions.Brand & Market Positioning

• Define Payfuture’s unique positioning as an industry leader in emerging markets, ensuring a differentiated voice across global fintech conversations.
• Drive brand awareness through innovative and creative initiatives, exploring channels, campaigns, and partnerships that stand out from industry norms.
• Manage external communications, PR, media relations, and thought leadership initiatives to strengthen credibility.Campaigns & Demand Generation

• Map out and execute a comprehensive marketing plan including industry events, digital campaigns, PR, and tailored sales enablement materials.
• Lead the creation of digital content, thought leadership, and performance marketing campaigns to fuel demand generation.
• Partner with the sales team to optimise lead generation, pipeline acceleration, and client acquisition.Market Intelligence & Growth

• Conduct research to identify industry targets and opportunities in both the short term (quick wins) and long term (strategic markets).
• Continuously track industry trends, competitor activity, and regulatory changes to inform go-to-market strategy.
• Represent Payfuture at high-profile industry events and position leadership as key voices in the sector.Requirements

Qualifications & Experience

• Proven track record (10+ years) in senior marketing roles, ideally within fintech or payments.
• Expertise in building go-to-market strategies and positioning companies for scale in international and emerging markets.
• Demonstrated success in driving brand awareness through creative and unconventional marketing approaches.
• Strong background in digital marketing, B2B demand generation, PR, and content strategy.
• Exceptional leadership, communication, and stakeholder management skills.
• Experience working across international markets, with an understanding of cultural nuances.