Landmark Group
Manager_ Performance Marketing
🇦🇪 UAE, UAE🏢 On-site
Google AdsMeta AdsTikTok AdsGA4Google Tag ManagerLooker StudioPerformance MarketingEcommerce
At a Glance
- Category
- 📢 Marketing & Sales
- Level
- Mid-Level
- Type
- Full-time
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KEY RESPONSIBILITIES
Commercial Ownership
- Own paid revenue, customer acquisition and media efficiency.
- Deliver agreed KPIs including ROAS, CAC, Conversion Rate and Revenue.
Performance Marketing
- Plan, execute and optimize Google, Meta, TikTok and emerging paid channels.
- Continuously improve campaign structure, bidding, audiences and creatives.
Agency Management
- Lead media agencies through clear governance, planning, optimization and performance reviews.
Analytics & Measurement
- Develop executive dashboards and actionable insights using GA4, GTM and reporting platforms.
- Ensure accurate tracking and attribution across digital properties.
Ecommerce & Omnichannel
- Partner with Ecommerce, Brand, CRM, Merchandising and Analytics teams.
- Support initiatives that drive both ecommerce growth and store traffic.
Experimentation & Innovation
- Lead structured testing across audiences, creatives, landing pages, offers and bidding.
- Identify opportunities using AI, automation and new digital technologies.
Leadership
- Operate independently with minimal supervision.
• Coach agency partners and contribute to the long-term capability of the Digital Marketing team.
MANDATORY TECHNICAL CAPABILITIES
- Google Ads, Meta Ads, TikTok Ads
- GA4, Google Tag Manager, Looker Studio
- Google Merchant Center & Product Feed Management
- Meta CAPI, Pixels and Conversion Tracking
- Advanced Excel and reporting
- Understanding of CRM platforms, CRO and attribution models
Requirements
- •Mandatory technical capabilities in Google Ads, Meta Ads, and TikTok Ads
- •Proficiency in GA4, Google Tag Manager, and Looker Studio
- •Experience with Google Merchant Center and Product Feed Management
- •Knowledge of Meta CAPI, Pixels, and Conversion Tracking
- •Advanced Excel and reporting skills
- •Understanding of CRM platforms, CRO, and attribution models
Nice to Have
- •Identify opportunities using AI and automation
Responsibilities
- •Own paid revenue, customer acquisition, and media efficiency
- •Deliver KPIs including ROAS, CAC, Conversion Rate, and Revenue
- •Plan, execute, and optimize campaigns across Google, Meta, TikTok, and emerging channels
- •Lead media agencies through governance, planning, and performance reviews
- •Develop executive dashboards and actionable insights
- •Ensure accurate tracking and attribution across digital properties
- •Partner with Ecommerce, Brand, CRM, and Merchandising teams
- •Lead structured testing across audiences, creatives, landing pages, and offers
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Are You Getting Through?
- Find out if Landmark Group's ATS is filtering your CV
- Get AI-rewritten bullet points
- Download Gulf-ready CV
60 seconds. $5.88 one-time.
GCC Info
Company
Landmark Group
5000+ employees
Landmark Group is a major retail and hospitality conglomerate in the Middle East, Africa, and India. It operates numerous well-known retail brands and businesses.