Apparel Group
Manager - Brand Operations
🇦🇪 Dubai, UAE🏢 On-site
Brand OperationsRetail ManagementCommercial PerformanceVisual MerchandisingSupply ChainRetail Strategy
At a Glance
- Category
- 📢 Marketing & Sales
- Level
- Mid-Level
- Type
- Full-time
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The Senior Manager – Brand Operations is responsible for driving the operational performance of assigned brands by ensuring excellence in retail execution, commercial performance, and cross-functional collaboration. The role focuses on optimizing store operations, improving profitability, enhancing customer experience, and ensuring consistent execution of brand standards across all retail channels.
Key Responsibilities
Brand Operations
- Lead the day-to-day operational management of assigned brands to ensure alignment with business objectives.
- Develop and implement operational strategies that improve efficiency, productivity, and profitability.
- Ensure consistent execution of brand standards, operational policies, and company procedures across all locations.
- Monitor operational performance and implement continuous improvement initiatives.
Commercial Performance
- Drive sales performance and support the achievement of revenue and profitability targets.
- Monitor key business metrics including sales, conversion, average transaction value (ATV), units per transaction (UPT), productivity, and store profitability.
- Analyze business performance and recommend action plans to address opportunities and challenges.
- Partner with Buying, Merchandising, and Planning teams to optimize product availability and inventory levels.
Retail Operations
- Support store managers in achieving operational excellence and commercial objectives.
- Conduct regular store visits and operational reviews to ensure compliance with company standards.
- Oversee new store openings, refurbishments, relocations, and operational readiness.
- Ensure effective implementation of promotions, campaigns, and seasonal initiatives.
Customer Experience
- Champion a customer-centric culture across all stores.
- Monitor customer feedback, service standards, and satisfaction metrics.
- Implement initiatives that enhance the overall customer experience and brand perception.
- Ensure consistent execution of visual merchandising and in-store brand standards.
Cross-Functional Collaboration
- Work closely with Merchandising, Supply Chain, Marketing, Finance, HR, Visual Merchandising, and E-commerce teams to support business priorities.
- Coordinate with internal stakeholders to resolve operational issues and improve service delivery.
- Support the implementation of company-wide operational initiatives and transformation projects.
Financial & Operational Control
- Support budgeting and operational planning for assigned brands.
- Monitor operating expenses and identify cost optimization opportunities.
- Ensure compliance with company policies, health & safety standards, and regulatory requirements.
- Review operational risks and implement mitigation strategies.
Leadership & People Development
- Lead, coach, and develop Brand Operations and Store Management teams.
- Set performance objectives and conduct regular performance reviews.
- Foster a high-performance culture focused on accountability, collaboration, and continuous improvement.
- Identify talent and support succession planning initiatives.
Reporting
- Prepare weekly, monthly, and quarterly operational performance reports.
- Present business updates, operational insights, and improvement plans to senior leadership.
- Track KPIs and recommend corrective actions where necessary.Key Performance Indicators (KPIs)
- Sales Achievement
- Store Profitability
- Operating Margin
- Customer Satisfaction (NPS/CSAT)
- Conversion Rate
- Average Transaction Value (ATV)
- Units Per Transaction (UPT)
- Inventory Availability
- Stock Loss / Shrinkage
- Operational Compliance
- Employee Engagement
- Store Audit ScoresQualifications
Education
- Bachelor's Degree in Business Administration, Retail Management, Operations Management, or a related field.
- MBA or postgraduate qualification is an advantage.Experience
- 8–10 years of experience in retail or brand operations.
- Minimum 3–5 years in a managerial leadership role overseeing multiple stores or brands.
- Experience managing cross-functional teams within a retail environment.
- Strong understanding of retail KPIs, operational excellence, and commercial performance.
Requirements
- •Experience in brand operations and retail management
- •Ability to lead and coach store management teams
- •Strong analytical skills to monitor KPIs like sales, conversion, and ATV
- •Knowledge of visual merchandising and brand standards
- •Ability to manage cross-functional stakeholders
Responsibilities
- •Lead day-to-day operational management of assigned brands
- •Develop and implement strategies to improve efficiency and profitability
- •Monitor key business metrics including sales, conversion, ATV, and UPT
- •Partner with Buying, Merchandising, and Planning teams for inventory optimization
- •Conduct regular store visits and operational reviews for compliance
- •Oversee new store openings, refurbishments, and relocations
- •Champion a customer-centric culture and monitor satisfaction metrics
- •Support budgeting, operational planning, and cost optimization
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The ATS View
- See what Apparel Group's hiring system sees in your CV
- Get AI-rewritten bullet points
- Download Gulf-ready CV
60 seconds. $5.88 one-time.
GCC Info
Company
Apparel Group
5000+ employees
Apparel Group is a global fashion and lifestyle retail conglomerate. It operates a large portfolio of leading international brands across the Middle East, Africa, and India.