Manager - Brand

Brand Growth & Profitability

• Drive sales and profitability of brand stores in alignment with company targets.

• Develop and execute the brand launch strategy in consultation with the Brand General Manager.

• Monitor and control costs within approved budgetary guidelines.

• Optimize store productivity through effective resource deployment to ensure complete sell-through in line with product, style, and assortment plans.

• Review and analyze feedback from territories to assess brand acceptance and evolving customer expectations.

• Ensure adherence to financial plans across key metrics including sales, markdowns, margins, and average inventory.

• Define and strengthen brand positioning in collaboration with the Marketing team and Brand Principal / Brand General Manager.

• Support recruitment, onboarding, and training of team members to build a high-performing brand team.

Brand Merchandise Planning & Product Selection

• Analyze merchandise requirements by setting sourcing triggers based on actual sales, forecasts, inventory levels, order parameters, upcoming events, and replenishment needs.

• Develop and implement merchandise plans (pricing, promotions, assortment strategy) to ensure timely stock availability across stores.

• Determine buying requirements and formulate the buying plan and budget accordingly.

• Lead product selection in line with buying plans and market research insights.

• Manage in-season performance effectively across territories, including stock balancing, markdown optimization, stock analysis, and sales performance tracking.

Brand Image & Retail Excellence

• Build and enhance brand awareness initiatives (e.g., Club Apparel).

• Collaborate with Retail Operations to gather and act on feedback related to brand and store operations.

• Develop and implement visual merchandising strategies across stores to ensure consistency with brand standards.

Market & Competition Research

• Gather and analyze market intelligence to identify trends and factors impacting business performance.

• Assess brand acceptance within existing and new territories and recommend necessary brand customizations.

• Monitor competitor pricing, product offerings, and positioning; provide qualitative insights to support strategic decisions.

• Identify and evaluate potential new store locations in collaboration with Operations and General Management.

• Track emerging trends in products, styles, fits, and design to maintain brand relevance.

Projects & Administration

• Evaluate prospective store sites based on trade area analysis, customer base, and merchandising considerations; obtain required internal approvals.

• Coordinate new store openings and refurbishments with Operations and Projects teams.

• Ensure store locations align with brand strategy and positioning.

• Drive adherence to the approved store opening plan and timelines.