Key Account Manager - Events & Exhibitions
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Position Overview
The Key Account Manager – Events & Expo is responsible for managing and developing long-term relationships with high-value clients in the events, exhibitions, trade shows, conferences, and corporate activation sectors
Key Responsibilities
A. Client Relationship Management
• Serve as the primary point of contact for key clients.
• Build strong client relationships and ensure satisfaction.
• Conduct meetings, presentations, and follow-ups.
• Understand client objectives and deliver solutions.
B. Business Development & Revenue Growth
• Identify new business opportunities in events & expo.
• Prepare proposals and commercial offers.
• Achieve revenue targets.
• Provide forecasts and market insights
C. Project Coordination & Execution
• Coordinate with production, design, operations, and logistics teams.
• Monitor timelines, budgets, and deliverables.
• Attend site visits and event days.
• Ensure all approvals and documentation are completed.
D. Key Account Growth & Strategy
• Develop account plans to expand portfolio.
• Conduct market and competitor analysis.
• Support marketing and networking activities.
E. Contract & Financial Management
• Negotiate pricing and payment terms.
• Ensure timely invoicing and collection.
• Coordinate financials with finance department.
F. Reporting & Documentation
• Maintain CRM/ERP records.
• Prepare weekly reports and visit logs.
• Document client feedback and improvements
Requirements
• Bachelor’s degree in Business, Marketing, or Events.
• 3–7 years of experience in events/exhibitions.
• Strong understanding of event production and operations.
• Excellent negotiation and communication skills.
• Ability to manage multiple projects.
• Proficient in MS Office and CRM systems.
4. Key Skills & Competencies
• Client Management
• Sales & Negotiation
• Project Coordination
• Strategic Account Development
• Time Management
• Problem Solving
• Communication & Presentation
Work Conditions
• Office-based with client meetings and site visits.
• Available during event build-up and dismantling.
• Flexible hours during peak periods.
KPIs
• Monthly revenue
• Client retention
• New accounts
• Project satisfaction score
• Profitability
• Payment collection timeline
• Proposal accuracy
Requirements
- •Bachelor's degree in Business, Marketing, or Events
- •3–7 years of experience in events/exhibitions
- •Strong understanding of event production and operations
- •Excellent negotiation and communication skills
- •Ability to manage multiple projects
- •Proficient in MS Office and CRM systems
Nice to Have
- •Market and competitor analysis
- •Support marketing and networking activities
- •Maintain CRM/ERP records
- •Prepare weekly reports and visit logs
- •Document client feedback and improvements
Responsibilities
- •Serve as the primary point of contact for key clients
- •Build strong client relationships and ensure satisfaction
- •Identify new business opportunities in events expo
- •Prepare proposals and commercial offers
- •Achieve revenue targets
- •Coordinate with production, design, operations, and logistics teams
- •Develop account plans to expand portfolio
- •Negotiate pricing and payment terms
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