Head of Performance Marketing & Insights

We are seeking a strategic and data-driven Head of Performance Marketing & Insights to support performance marketing growth while providing deep analytical insights into campaign efficiencies, budget allocations, and ROAS optimization, boosting CAC and LTV.

This role is ideal for someone with a strong analytical background who can identify opportunity areas spaces, validate hypotheses with data, and present data-driven solutions, AB Testing roadmap ensuring best ROAS across all digital channels, combined with strong hands-on expertise in paid media, customer acquisition, and digital marketing performance tracking.

As a key member of the marketing team, you will lead in budget forecasting, channel-mix modelling, and Campaign Performance analysis, ensuring the best ROAS across digital channels and hyper-personalized marketing messaging. You will also collaborate with Finance, Commercial, Marketplace, and CRM teams to align marketing spend with overall business objectives across all dimensions.

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