Mashreq Bank
Head of Client Experience.Client Experience and Conduct - Retail and Treasury.Client Experience & Conduct Group
🇦🇪 UAE, UAE🏢 On-site
Client ExperienceCustomer ExperienceCX StrategyOmnichannelAIGenAIVoCCustomer Service
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Key Result Areas :
Group Client Experience Strategy & Governance
- Define and execute a group‑wide CX strategy for Retail & Wealth across all markets and channels.
- Establish CX governance, service standards, KPIs, and controls to ensure consistent and compliant delivery.
- Balance centralized CX direction with local market requirements and regulations.
2. Omnichannel Service Excellence (Human & Digital)
- Own end‑to‑end customer experience across Contact Centres, chat, digital servicing, and AI‑led channels.
- Ensure seamless journey continuity between chatbot, live chat, voice, and relationship service models.
- Drive improvements in CX metrics (TNPS, CSAT, FCR, complaints reduction) across all channels.
3. AI Enablement & Intelligent Automation
- Lead the embedding of AI and Gen‑AI across service channels, including chatbots, virtual assistants, intelligent routing, and predictive analytics.
- Drive call and interaction deflection, reduced customer effort, and faster resolution through AI‑led self‑service.
- Ensure AI solutions are responsible, explainable, compliant, and customer‑friendly.
4. Customer‑Centric Culture & Voice of Customer
- Embed a customer‑first mindset across Retail & Wealth servicing teams.
- Institutionalize Voice of Customer (VoC) insights, journey analytics, and feedback loops to drive continuous improvement.
- Ensure customer pain points are translated into measurable service and journey enhancements.
5. Operational Efficiency & Cost‑to‑Serve Optimization
- Improve service efficiency and scalability through automation, STP journeys, and smart staffing models.
- Reduce avoidable contact, repeat calls, and servicing costs while improving experience quality.
- Deliver efficiency gains without compromising customer trust or regulatory expectations.
6. Multi‑Market Leadership & Stakeholder Management
- Lead and develop CX leadership teams across geographies, building a strong talent and succession pipeline.
- Act as the Group authority on major CX incidents, service risks, and escalation governance.
- Partner with Business, Digital, Technology, Risk, and Conduct to embed CX into end‑to‑end value streams.
7. Transformation, Innovation & Continuous Improvement
- Drive CX‑led transformation initiatives aligned to Group strategy and Retail & Wealth growth priorities.
- Continuously evolve service models using data, AI insights, and customer behavior trends.
- Position CX as a strategic enabler of trust, loyalty, and sustainable revenue growth.
Knowledge, Skills & Experience
- Graduate, with strategic management skills and visionary qualities.
- Over 18 to 20 + years’ work experience in a Service Environment managing quality, general banking processes, sales and cost centers.
- Extensive experience in different Client Service, transformation, quality control, process re-engineering and root cause analysis areas
- Extensive Knowledge and experience in rolling out and implementing client experience programs such as NPS, VOC/VOE and product and process optimization.
- Strategic agility to align feedback and analysis of the VOC /NPS reports for continuous improvement in highlighted areas
- Complex Project Management and analytical skills.
- Excellent leadership and people management capabilities to lead very large teams engaged in multiple activities.
- Strong customers focus and service orientation.
- Multi-disciplinary capabilities – analytical, qualitative, negotiating and eye for detail.
- Ability to work under pressure and handle both strategic and tactical issues.
- Good decision maker, positive attitude and results oriented.
- Ability to delegate work effectively.
- Excellent interpersonal skills.
- Working knowledge of all latest Call center technology.
Requirements
- •Define and execute group-wide CX strategy for Retail Wealth
- •Establish CX governance, service standards, KPIs, and controls
- •Own end-to-end customer experience across Contact Centres, chat, digital, AI
- •Ensure seamless journey continuity between channels
- •Drive improvements in CX metrics (TNPS, CSAT, FCR)
- •Lead embedding of AI and Gen-AI across service channels
- •Embed a customer-first mindset across servicing teams
- •Institutionalize Voice of Customer (VoC) insights
Nice to Have
- •Graduate degree
- •Strategic management skills
- •Visionary qualities
- •Experience in general banking processes
- •Product and process optimization
Responsibilities
- •Improve service efficiency and scalability through automation
- •Reduce avoidable contact, repeat calls, and servicing costs
- •Lead and develop CX leadership teams across geographies
- •Act as the Group authority on major CX incidents and escalations
- •Partner with Business, Digital, Technology, Risk, and Conduct
- •Drive CX-led transformation initiatives aligned to Group strategy
- •Evolve service models using data, AI insights, and customer behavior trends
- •Position CX as a strategic enabler of trust and loyalty
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Get Noticed
- Make sure Mashreq Bank actually reads your resume
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- Download Gulf-ready CV
60 seconds. $3.99 one-time.
GCC Info
Company
Mashreq Bank
5000+ employees
Mashreq Bank offers a wide range of banking products and services, including retail, corporate, and investment banking. It serves individuals and businesses across the UAE and internationally.
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