Apparel Group
Head - Brands
🇦🇪 Dubai, UAE🏢 On-site
Brand StrategyP&L ManagementMerchandisingRetail OperationsBusiness PlanningMarketingPartnership Management
At a Glance
- Category
- 📢 Marketing & Sales
- Level
- Mid-Level
- Type
- Full-time
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Brand Strategy & Business Management
- Develop and execute long-term strategic plans for the assigned brand portfolio.
- Drive sales growth, profitability, and market share through effective commercial strategies.
- Define annual business plans, budgets, and financial targets.
- Monitor brand performance and implement corrective actions where required.
- Identify new business opportunities, partnerships, and market expansion initiatives.Commercial & Financial Performance
- Own the P&L for assigned brands and ensure achievement of revenue and profit targets.
- Analyze sales trends, customer behavior, inventory performance, and market dynamics.
- Lead pricing, promotional, and markdown strategies to optimize profitability.
- Manage budgeting, forecasting, and financial planning processes.Buying & Merchandising
- Provide strategic direction for seasonal buying and merchandise planning.
- Ensure optimal product assortment, stock levels, and inventory productivity.
- Review sell-through performance and recommend assortment adjustments.
- Collaborate with buying and planning teams to align product strategies with market demand.Brand Partnerships
- Build and maintain strong relationships with principals, licensors, and brand partners.
- Lead commercial negotiations and annual business reviews.
- Ensure compliance with brand standards and contractual obligations.
- Represent the organization in meetings with international brand partners.Marketing & Customer Experience
- Partner with the Marketing team to develop brand campaigns and promotional calendars.
- Ensure brand positioning remains consistent across all customer touchpoints.
- Support customer acquisition and retention initiatives.
- Monitor market trends and competitor activities to identify growth opportunities.Retail Operations Support
- Work closely with Retail Operations to improve store performance.
- Ensure product availability and commercial execution across all locations.
- Support store openings, renovations, and expansion projects.
- Monitor KPIs including conversion, ATV, UPT, sell-through, and stock turn.Leadership & People Management
- Lead, mentor, and develop high-performing brand management teams.
- Establish clear objectives and performance measures.
- Foster collaboration across Buying, Merchandising, Marketing, Retail, Supply Chain, Finance, and HR.
- Drive a culture of accountability, innovation, and continuous improvement.Reporting & Governance
- Prepare executive reports and performance presentations.
- Present business reviews to senior leadership and brand partners.
- Ensure adherence to company policies, governance standards, and operational procedures.
- Monitor business risks and implement mitigation plans.Key Performance Indicators (KPIs)
- Revenue Growth
- Gross Margin
- EBITDA / Operating Profit
- Sales Achievement vs Budget
- Inventory Turnover
- Sell-through Rate
- Stock Cover
- Markdown Percentage
- Market Share Growth
- Brand Partner Satisfaction
- Customer Satisfaction
- Team Engagement & Development
Requirements
- •Experience in developing and executing long-term strategic plans for brand portfolios
- •Proven ability to own P&L, manage budgets, and achieve revenue/profit targets
- •Experience in seasonal buying and merchandise planning
- •Strong relationship management with principals, licensors, and brand partners
- •Ability to lead and mentor high-performing brand management teams
- •Proficiency in analyzing sales trends, customer behavior, and market dynamics
- •Experience collaborating across Buying, Marketing, Retail, and Supply Chain functions
Responsibilities
- •Define annual business plans, budgets, and financial targets
- •Lead pricing, promotional, and markdown strategies to optimize profitability
- •Provide strategic direction for seasonal buying and merchandise planning
- •Build and maintain relationships with international brand partners
- •Partner with Marketing to develop brand campaigns and ensure consistent positioning
- •Support Retail Operations to improve store performance and product availability
- •Prepare executive reports and performance presentations for senior leadership
- •Monitor KPIs including Revenue Growth, Gross Margin, EBITDA, and Inventory Turnover
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GCC Info
Company
Apparel Group
5000+ employees
Apparel Group is a global fashion and lifestyle retail conglomerate. It operates a large portfolio of leading international brands across the Middle East, Africa, and India.