
Go-to-market Launcher (Business Development)
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As the Go-To-Market Launcher / Country Launcher, you will be responsible for launching and scaling a live shopping platform in GCC that combines live streams and real-time auctions under one application. This role combines general management, growth, operations, and partnerships, with full ownership of building a live, functioning marketplace.
You will be accountable for activating supply, onboarding and growing sellers, driving livestream activity, and ensuring strong execution on the ground. This is a hands-on leadership role suited to someone who thrives in fast-moving, ambiguous environments and is motivated by ownership and impact rather than structure.
Main Responsibilities
• Launch and build a new country or category from zero to momentum
• Identify, acquire, and onboard new sellers and suppliers (online and on the ground)
• Spot market trends early and translate them into live-selling opportunities
• Support sellers in audience growth through co-marketing and collaboration
• Identify rising sellers early and integrate them into the ecosystem
• Pair sellers and suppliers to create compelling live shows
• Collaborate with internal growth and content teams to amplify key livestreams
• Oversee live operations including equipment, setup, and on-site readiness
• Ensure a high-quality customer experience during and after live events
• Conduct post-live reviews, gather feedback, and implement improvementsRequirements
• Proven experience in marketplace operations, live commerce, e-commerce, growth, or category/market launches
• Strong ownership mindset with the ability to build and scale initiatives from zero in fast-paced environments
• Excellent relationship-building and stakeholder management skills, particularly with sellers or partners
• Highly action-oriented, adaptable, and comfortable making decisions with limited structure
• Willingness to travel and be hands-on in the market as required
Requirements
- •Proven experience in marketplace operations, live commerce, e-commerce, growth, or market launches
- •Strong ownership mindset
- •Ability to build and scale initiatives from zero
- •Excellent relationship-building and stakeholder management skills
- •Highly action-oriented, adaptable, and comfortable making decisions with limited structure
- •Willingness to travel and be hands-on in the market
Responsibilities
- •Launch and build a new country or category from zero to momentum
- •Identify, acquire, and onboard new sellers and suppliers
- •Spot market trends and translate them into live-selling opportunities
- •Support sellers in audience growth
- •Identify rising sellers and integrate them into the ecosystem
- •Pair sellers and suppliers to create compelling live shows
- •Collaborate with internal growth and content teams
- •Oversee live operations and ensure high-quality customer experience
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