Director Emirati Segment ( Emirati hire )

Key Accountabilities:

• Full P&L Management Mobile & Home

• Market Research

• Competitive Benchmarking in and out of country

• Performance Monitoring of overall P&L and for core initiatives

• Strategy and Marketing Plan Design

• New initiatives design based on customer insights and unmet market gaps

• BC orchestration

• Annual Promo Plan design

• Communication Strategy and Plan Design

• Roadmap orchestration and monitoring and initiatives prioritization

• Commercial Initiatives orchestration across departments

• Digital CX Strategy and Journey Design

• Form Partnerships with Emirati brands to build a loyalty platform with 3rd party offers

• Emirati Squad Leadership and Orchestration of Roadmap across segments

Qualifications:

• Minimum bachelor's degree in Sales & Marketing/business administration

Experience:

• >15 Years of Marketing Experience in Mobile and ideally home products in Telcom's or Digitally sophisticated High tech or Service industry (Telecoms, Digital Banking, Aviation, Software)

• Emirati Strategy, Propositions and CX Design should be considered ideal

• Marketing Strategy Design, Brand building, Propositions design according to market insights

• A successful track record of launches, winning market share

• Well networked and capable of forming win-win partnerships with 3rd party companies

• Able to lead and influence senior non-directly reporting individuals

• Digital CX and Journey Design

• Loyalty Platform Launch and Operation