Digital Marketing Officer

Company Description

About HEC Paris, Doha

Founded in 1881 by the Paris Chamber of Commerce, HEC Paris is a leading European business school with the ambition to make a positive impact on both business and society. Its mission is driven by a unique “Think, Teach, Act” approach, aimed at fostering a more inclusive, sustainable, and prosperous world. With 167 research professors from around the globe, HEC Paris produces and shares cutting-edge knowledge with over 5,000 students from more than 130 countries. Its campus serves as a true laboratory of innovation and dialogue, fully engaged with the world’s diversity and global challenges.

In 2010, HEC Paris joined Qatar Foundation to bring world-class management education programs and research to Doha and the region. Through its portfolio of programs and its local research activities, HEC Paris, Doha contributes to corporate competitiveness in the global economy, fully aligned with Qatar National Vision 2030 and supporting the transformation of Qatar into a sustainable, competitive, and knowledge-based economy. In addition to offering degree programs, the school partners with corporate clients in Qatar and the region to design and deliver customized executive programs addressing current business and organizational challenges.

HEC Paris is an exceptional workplace, located in state-of-the-art premises in downtown Msheireb, at the heart of Doha. Joining HEC Paris, Doha is a unique opportunity to be part of a close-knit community of talented individuals united around five core values: Curiosity, Excellence, Diversity, Responsibility, and Entrepreneurial Spirit.

https://www.qatar.exed.hec.edu/

Job Description

*** Prerequisite ***

Eligible candidates must be current residents of Qatar and hold a valid Qatar ID. International applications will not be considered for this role.

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Full-time position reporting to the Head of Marketing

The Digital Marketing Officer is a performance-led digital marketer responsible for improving HEC Paris, Doha's digital experience, strengthening organic and paid channels, and driving high-quality lead generation across Qatar and the GCC.

This role combines hands-on media buying, website and landing page optimization, SEO and AI-search visibility, social listening, and data-led reporting. The role works closely with the Head of Marketing to translate brand positioning into effective digital journeys, campaigns, and channel plans, while supporting CRM integration and automation in partnership with relevant internal and external specialists.

Qualifications

Digital strategy, performance marketing & media buying

• Develop and execute integrated digital marketing strategies aligned with business, recruitment, and brand objectives
• Plan, launch, manage, and optimize paid campaigns across LinkedIn, Google, Meta, display, retargeting, and other relevant platforms
• Manage media budgets, audience targeting, bidding, pacing, and channel mix to improve lead quality, CPL, conversion, and reach
• Lead A/B testing across creatives, audiences, landing pages, forms, and messaging to improve performance
• Work with external agencies and partners to ensure strong execution, accountability, reporting, and optimization
• Identify and test new growth channels, formats, and digital opportunities relevant to Qatar and the GCC
• Translate HEC Paris, Doha's brand positioning into digital campaign briefs, landing page messaging, and audience journeys
• Support high-impact campaigns for recruitment, B2B and B2G outreach, events, and alumni initiativesOrganic social strategy, social listening & digital channel growth

• Develop and implement an organic social media strategy that complements paid campaigns and supports brand growth
• Manage and grow HEC Paris, Doha's presence across priority platforms, especially LinkedIn and Instagram, while adapting to the audience and objective
• Build channel plans and content distribution recommendations in partnership with content, PR, events, alumni, and sales teams
• Monitor social listening, sentiment, share of voice, competitor activity, and industry trends to identify insights and opportunities
• Track platform performance and continuously optimize content themes, timing, formats, and calls to action
• Recommend executive visibility, thought leadership, and community amplification opportunities across digital channelsWebsite strategy, SEO & digital experience optimization

• Own day-to-day website and landing page optimization, including structure, content updates, conversion paths, forms, and user journeys
• Manage the CMS and coordinate technical updates, integrations, and enhancements with internal teams and the main campus
• Improve website performance, mobile experience, UX, and CRO to increase inquiry and lead generation
• Apply technical SEO, on-page SEO, content structuring, and internal linking best practices while exploring GEO
• Strengthen search visibility across traditional search and AI-driven discovery through authoritative, well-structured digital content and pages
• Monitor website performance using tools such as GA4, Search Console, and behavior or heatmapping tools, and turn insights into actionsAnalytics, attribution, marketing intelligence, and CRM (Salesforce)

• Support marketing use of Salesforce or similar CRM platforms for lead capture, tracking, segmentation, campaign attribution, and reporting
• Maintain UTM discipline, campaign tagging, dashboard hygiene, and reporting consistency across digital channels
• Build weekly and monthly performance reports covering paid, organic, website, and funnel performance, with clear insights and actions
• Track lead quality, source performance, conversion, and campaign ROI, and make optimization recommendations
• Support automation, lead nurturing, and audience segmentation in partnership with Salesforce and marketing automation specialists
• Contribute to budgeting, forecasting, KPI tracking, and marketing performance reviewsCollaboration & stakeholder management

• Work closely with internal teams, including sales, community engagement, events, admissions, delivery, and communications, to align digital activity with business priorities
• Act as a key digital advisor within the organization, bringing data, insight, and optimization recommendations into decision-making
• Brief designers, writers, agencies, and vendors to ensure digital assets are on brand, fit for channel, and performance-ledQualifications

Education and experience

• Bachelor's degree in Marketing, Communications, Business, Digital Marketing, Data Analytics, Computer Science, or a related field. A master's degree is an advantage
• Minimum 8+ years of experience in digital marketing, with a strong focus on performance marketing, media buying, and lead generation
• Strong hands-on experience managing paid campaigns across LinkedIn, Google, Meta, and other relevant platforms
• Proven experience improving website performance, landing pages, CRO, and digital user journeys
• Strong experience with SEO, SEM, analytics, campaign reporting, and digital optimization
• Experience with CRM platforms such as Salesforce and with campaign attribution, lead tracking, segmentation, and dashboards
• Experience managing external agencies and holding partners accountable against clear KPIs
• Experience in higher education, executive education, premium services, or other high-consideration sectors is an advantage
• Prior experience in Qatar and/or the GCC region is an advantageSkills and competencies

• Strong analytical mindset with the ability to translate data into clear recommendations and stories
• Advanced knowledge of GA4, campaign reporting, dashboarding tools such as Looker Studio, and performance tracking
• Strong expertise in SEO, GEO, SEM, CRO, paid media optimization, audience targeting, and retargeting
• Good understanding of website technologies, CMS environments, HTML, CSS, and basic JavaScript
• Strong understanding of social listening, competitor tracking, audience insight generation, and organic and paid channel integration
• Familiarity with AI-enabled marketing tools, AI-search visibility, and content discoverability best practices
• Ability to translate brand positioning into digital campaigns, landing pages, and conversion journeys
• Excellent written and verbal communication skills in English. Arabic is a plus
• High attention to detail, strong ownership, and strong stakeholder management skills
• Graphic design capability, or experience briefing designers effectively, is a strong plusWays of working

• Highly organized with strong project management and multitasking abilities
• Data-driven, structured, and methodical approach to problem-solving
• Proactive and results-oriented mindset with a focus on continuous improvement
• Ability to work collaboratively across teams and with external partners
• Adaptable and comfortable working in a fast-paced, dynamic environment
• Demonstrates ownership, accountability, and initiative
• Willingness to work flexible hours, including evenings and weekends when required

Additional Information

Prerequisite

Eligible candidates must be current residents of Qatar and hold a valid Qatar ID. International applications will not be considered for this role.

Disclaimer

This job description is only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. The responsibilities, tasks, and duties of the jobholder might differ from those outlined in this job description and other duties, as assigned, may be part of the job.

Employment Eligibility

If selected for a job at HEC Paris in Qatar, you will have to provide:

• An original or a true copy of your Police Clearance Certificate (PCC) of your country of nationality attested by the Qatar Ministry of Foreign Affairs*; and
• A true copy of your highest Educational Certificate attested by the Qatar Ministry of Foreign Affairs**.*Candidates born in Qatar are exempt from providing an attested PCC. **Candidates who graduated from a university in Qatar are exempt from getting their Educational Certificate attested.

Getting your personal documents attested is a lengthy process. We encourage you to get your documents attested early in the recruitment process to reduce administrative delays upon hire.