Digital Manager - KSA, Egypt & Levant

Company Description

Accor is a global leader in hospitality, committed to excellence, integrity, and strong governance across all its operations. We prioritize diversity, innovation, and ethical business practices, offering employees the opportunity to contribute to a transparent and well-controlled organization. At Accor, we support your growth and learning every day, ensuring that work brings purpose to your life. Join us to help strengthen governance and risk management across one of the world’s leading hospitality groups.

Job Description

As a Digital Manager, your primary mission is to drive the digital performance of our hotels across the assigned countries. You will lead the execution of digital and e-commerce strategies, optimize online distribution channels, ensure rate parity, and champion best practices established by the MEA APAC Digital & E-commerce Center of Excellence.

Working closely with cross-functional teams and key stakeholders, you will play a vital role in maximizing online revenue, enhancing the digital guest journey, and fostering a culture of digital excellence across the region. As a trusted advisor and advocate for digital innovation, you will help hotels unlock their full online potential and achieve sustainable commercial success.

• Develop and execute the annual digital strategy and budget across direct and indirect distribution channels.
• Partner with Marketing, Sales, Revenue, PR, and F&B teams to align digital initiatives with the hotel's commercial objectives.
• Create and implement quarterly and annual e-commerce and digital marketing plans.
• Plan, execute, and optimize digital marketing campaigns across SEO/SEM, email marketing, social media, display advertising, metasearch, and influencer channels.
• Monitor, analyze, and report on the performance of digital channels and campaigns, ensuring KPIs and ROI targets are achieved.
• Manage the hotel's digital presence across websites, social media platforms, and online travel channels to maximize visibility and engagement.
• Oversee CRM and email marketing activities for Rooms, F&B, and other hotel outlets in line with brand standards and corporate guidelines.
• Work closely with the Revenue team to monitor rate parity and optimize distribution channel performance.
• Manage the hotel's online reputation and respond to market feedback where appropriate.
• Conduct regular competitor analysis to identify market trends, benchmark performance, and recommend growth opportunities.
• Use data-driven insights to enhance the end-to-end customer journey and improve digital performance.
• Drive adoption and visibility of the Accor App to increase guest engagement and direct bookings.
• Collaborate with external agencies and technology partners to deliver digital initiatives effectively.
• Stay informed of emerging digital trends and technologies, recommending innovative solutions that enhance business performance.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or a related field.
• Minimum 5 years' experience in digital marketing, e-commerce, or digital performance, preferably within the hospitality industry.
• Preferably Saudi National.
• Proven experience in driving digital growth, optimizing online performance, and delivering revenue-focused initiatives across multiple digital channels.
• Strong team management and leadership skills, with the ability to motivate and collaborate effectively with diverse stakeholders.
• Excellent communication, presentation, and stakeholder management skills.
• Proficiency in social media management platforms, digital marketing tools, and data analytics solutions.
• Strong analytical and problem-solving skills with the ability to leverage insights to improve performance and customer experience.
• Results-oriented mindset with a strong focus on revenue growth, ROI, and continuous optimization.
• Ability to work independently while collaborating effectively within cross-functional teams.
• Flexibility and willingness to travel across the Middle East region as required.

Additional Information

Our commitment to Diversity & Inclusion:

We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Why Join Us?

• Be part of a global hospitality leader committed to innovation and excellence.
• Drive impactful projects that shape customer experiences
• Work in a dynamic, multicultural environment with opportunities for growth.