Creative Developer

The Creative Lead, Email is responsible for leading the creative strategy, development, and execution of all email communications for Samsung within the KSA (Saudi Arabian) market or region. This role ensures that email creatives are on-brand, customer-centric, performance-driven, and aligned with Samsung’s global brand guidelines while being optimized for local audiences, devices, and channels.

The role acts as the creative authority for email, partnering closely with CRM, Marketing, E-commerce, Product, and Regional/Global teams to deliver best-in-class email experiences across the customer lifecycle.Job Description:

Key responsibilities:

Email Creative Strategy

· Define and own the email creative strategy aligned with Samsung’s brand, CRM objectives, and customer lifecycle needs.

· Translate marketing and business goals into clear creative concepts for promotional, lifecycle, and transactional emails.

· Ensure consistency of tone, visual identity, and storytelling across all email communications.

Creative Development & Execution

· Lead end-to-end email creative development including concepting, copy direction, design, layout, and visual storytelling.

· Oversee development of modular, scalable email templates that support personalization and localization.

· Partner with CRM and Marketing teams to interpret briefs and translate them into compelling email creatives.

· Review and approve all email creatives before deployment, ensuring high quality and brand compliance.

Brand Governance & Quality Control

· Act as brand guardian for email, ensuring strict adherence to Samsung’s global brand guidelines.

· Ensure emails are optimized for responsiveness, accessibility, and cross-client compatibility.

· Maintain high standards for craft, accuracy, and attention to detail across all email outputs.

Performance & Optimization

· Partner with CRM and Analytics teams to review email performance and identify creative optimization opportunities.

· Drive A/B and multivariate testing of subject lines, layouts, messaging, CTAs, and visual treatments.

· Apply performance insights to continuously improve engagement, conversion, and customer experience.

Collaboration & Stakeholder Management

· Work closely with CRM, E-commerce, Product, Media, and Campaign teams on launches, promotions, and always-on programs.

· Collaborate with Regional and Global Creative teams to align on frameworks, best practices, and innovations.

· Present creative rationale and performance insights to senior stakeholders.

Team & Partner Leadership

· Set clear creative standards, processes, and workflows for email development.

Innovation & Best Practices

· Stay current on email design trends, technologies, and best practices across devices and platforms.

· Explore new formats (e.g., dynamic content, interactive email, personalization at scale) to elevate Samsung’s email experience.

· Champion a test-and-learn culture within email creative.

Qualifications & Experience

· Bachelor’s degree in Design, Advertising, Marketing, Communications, or a related field.

· Works and lives in Riyadh, KSA with experience of KSA corporate market and brands.

· 3 years of experience in digital or CRM creative, with a focus on email marketing.

· Proven experience leading email creative for a large brand, agency, or global organization.

· Strong portfolio demonstrating email design, copy, and lifecycle communications.

· Experience working within strict brand guidelines and matrixed organizations.

Skills & Competencies

· Strong visual design and creative direction skills with attention to detail.

· Solid understanding of email design constraints, responsiveness, and accessibility.

· Ability to balance brand storytelling with performance-driven objectives.

· Excellent collaboration and stakeholder management skills.

· Data-informed mindset with comfort using insights to guide creative decisions.

· Strong presentation and communication skills.

Why Join Merkle

· Opportunity to shape email experiences for one of the world’s most iconic technology brands.

· Exposure to global creative standards and innovation at scale.

· Fast-paced, collaborative environment with opportunities for growth and impact.

Location:

RiyadhBrand:

DentsuTime Type:

Full timeContract Type:

Permanent