Communications and Brand Manager

Job Title

Communications and Brand Manager

Job Description

The Communications and Brand Manager will be responsible for managing the execution of communication and brand campaigns, developing compelling content across internal and external channels, driving social media engagement, and leveraging digital storytelling formats to enhance organizational visibility and reputation. The role requires strong capabilities in content strategy, creative development, social media management, and short-form video production to effectively engage audiences across META, with a focus on KSA as a key market.

Your Role:

• Participates in the execution of communication and brand campaigns and activities, tracking progress, analyzing results, and optimizing performance to achieve communication goals and enhance organizational visibility and reputation.

• Develops and executes integrated content strategies across digital, social media, internal communications, and external channels, ensuring alignment with Philips’ brand positioning and communication objectives.

• Creates, curates, and manages engaging content including social media posts, thought leadership content, employee stories, campaign assets, blogs, newsletters, website content, and digital communication materials.

• Drives social media storytelling by developing platform-specific content for channels such as LinkedIn and other relevant digital platforms, including creative concepts, copywriting, visual content, and engagement campaigns.

• Creates and manages short-form video content for digital channels, including social media videos, reels, employee advocacy videos, event highlights, product stories, leadership messages, and campaign videos, working independently or with creative agencies as required.

• Identifies opportunities to leverage emerging content formats, digital trends, and audience insights to increase engagement and strengthen Philips’ brand presence across META.

• Establishes operational objectives and work plans, guiding teams and stakeholders to achieve strategic communication and brand goals while maintaining high standards of quality and brand consistency.

• Strategizes and plans communication and brand programs for Philips in META, with a focus on KSA as a key market in the region.

• Takes ownership of improving visibility and building Philips’ reputation through impactful brand positioning, compelling storytelling, and consistent digital presence.

• Supports PR and media engagements for Philips in the META zone, working closely with the Head of Marketing & Communications and PR agencies.

• Supports key external initiatives across Philips Website and social media channels, including product launches, announcements, talent branding, employer branding, thought leadership, and digital campaigns.

• Develops communication assets and content toolkits to support business priorities, leadership communication, internal campaigns, and external brand initiatives.

• Improves effectiveness of internal events, townhalls, engagement campaigns, and employee communication platforms (Yammer/Viva Engage) through creative content approaches, multimedia storytelling, and digital engagement.

• Supports the digital communications strategy, including social media, website content, digital events, and content performance analytics. Prior experience with social media management tools such as Sprinklr, LinkedIn Campaign Manager, or similar platforms is an advantage.

• Supports spokespersons through messaging development, presentation materials, content preparation, and communication training.

• Works with PR agencies, creative partners, and vendors to execute annual strategic plans and communication objectives while ensuring quality, creativity, and brand consistency.

• Ensures compliance with Philips brand guidelines and best practices across internal and external communications, digital platforms, social media, websites, media engagements, and events.

• Develops messaging frameworks and implements measurable internal and external communication campaigns, including content planning, audience targeting, channel optimization, and performance tracking.

• Collaborates with cross-functional teams to identify stories, content opportunities, and digital campaigns that strengthen employee engagement and external brand reputation.

• Manages external agencies, creative partners, and event vendors to ensure efficient delivery of communications, media, and digital content initiatives within budget, timelines, and brand requirements.

Will be part of the Communications & Brand team Middle East, Türkiye & Africa region and will report to the Head of Marketing & Communications for Philips META.

You are the right fit if:

• Minimum 6 years of experience with a bachelor’s degree in areas such as Communications, Media and Trend Analysis, Content Creation, Brand Management, Digital Marketing, Public Relations, or equivalent, preferably within Healthcare, Technology, or multinational organizations.

• Proven experience developing and executing integrated communication campaigns, digital content strategies, and social media initiatives.

• Strong content creation capabilities, including copywriting, storytelling, editorial planning, social media content development, and multimedia content creation.

• Experience creating short-form video content for digital platforms, including Reels, LinkedIn videos, campaign videos, employee stories, and event-based content.

• Experience working with creative tools and content production workflows (video editing, basic graphic design, content planning, or collaboration with creative agencies) is preferred.

• Experience in multinational firms’ communication departments is preferable. Agency background in communications, advertising, media, or social media is also welcomed.

• English & Arabic (fluent in written and spoken communication) is a must.

• Strong stakeholder management skills with cross-functional teams and senior leadership; self-motivated with a positive and professional approach.

• Confident communicator, presenter, and storyteller with the ability to simplify complex topics into engaging content.

• Excellent writing, editing, proofreading, and content development skills.

• Strong understanding of social media trends, digital engagement strategies, audience insights, and content performance measurement.

• Excellent organizational, project management, and time management skills.

• Ability to work effectively under pressure and manage multiple priorities within strict timelines

Preferred Skills:

• Digital Content Strategy & Storytelling
• Social Media Management & Analytics
• Short-Form Video Content Creation (Reels, LinkedIn Video, Digital Campaign Videos)
• Communications and Brand Content Development
• Integrated Communication & Brand Strategy
• Digital Marketing & Campaign Management
• Public Relations (PR)
• Internal Communication Strategy
• Content Calendar Planning & Editorial Management
• KPI Management, Monitoring & Reporting
• Social Media Tools (Sprinklr, LinkedIn, Employee Advocacy Platforms)
• Creative Agency Management
• Project Management

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
Onsite roles require full-time presence in the company’s facilities.
Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.
this role is an office/ role.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.

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