Cluster Public Relations Manager, Raffles & Fairmont The Red Sea (Saudi National)

Company Description

Raffles & Fairmont the Red Sea, positioned in the kingdom's groundbreaking Red Sea Project, will provide visitors access to two nature-focused resorts. With 361 rooms, 11 distinct dining concepts, including overwater restaurant with views of the Red Sea and the mangroves, and a Spa.

Job Description

As Public Relations Manager, you will develop and execute the hotel’s Public Relations strategy, manage media relationships, oversee high-impact events, and ensure consistent internal and external communication aligned with brand and corporate standards.

You will act as the guardian of the hotel’s public image — protecting it, elevating it, and amplifying it.

Public Relations Strategy & Planning

• Establish and manage a yearly (or half-yearly) PR action plan and budget

• Drive proactive PR initiatives to maximize brand exposure

• Align property-level PR with corporate direction and brand standards

Media Relations

• Cultivate and maintain strong relationships with journalists, editors, influencers and media representatives

• Draft and approve press releases, media pitches and PR materials

• Organize press conferences, interviews and media appearances

• Host press cocktails and press lunches at the hotel

• Monitor media coverage and track PR campaign performance

Events & Brand Activation

• Lead preparation, organization and follow-up of PR events

• Represent the hotel at conferences, exhibitions and industry events

• Collaborate cross-functionally to support Rooms, F&B and Banquet sales through PR initiatives

Crisis Communication

• Develop crisis communication strategies

• Respond effectively and professionally to reputational risks

Internal Public Relations

• Keep hotel staff informed of relevant company and brand updates

• Support internal communications and contribute to corporate publications

• Collaborate with other Accor properties for cross-marketing initiatives

Corporate Alignment

• Work closely with Corporate Public Relations on group initiatives

• Participate in annual PR workshops

• Maintain strong knowledge of brand positioning and group standards

Qualifications

• Bachelor’s degree in Public Relations, Communications or related field

• Minimum 2 years’ experience in Vietnam in public relations (hospitality experience strongly preferred)

• Strong leadership capability and ability to influence senior stakeholders

• Excellent written and verbal communication skills

• Confident spokesperson with polished presentation skills

• Strategic thinker with strong crisis management ability

• Commercial awareness and understanding of luxury brand positioning

Additional Information

• Strong understanding of ultra-luxury wellness concepts and brand alignment.
• Experience in pre-opening operations, project coordination, and setup of wellness facilities is highly preferred.
• Ability to create innovative and culturally relevant wellness experiences aligned with the Red Sea destination.
• A proactive, anticipatory approach with a strong sense of accountability and ownership.
• Impeccable grooming and personal presentation aligned with luxury standards.