Cluster Marketing Manager – Brand Campaigns, Digital Marketing & Marketing Operations Leader at InterContinental Residences Dubai Business Bay (Operational) & Kimpton Sevn Dubai (Pre-Opening)

At InterContinental Residences Dubai Business Bay & Kimpton Sevn Dubai, we are seeking a Cluster Marketing Manager to support the execution of brand strategy, integrated marketing campaigns, digital marketing, public relations, and marketing operations across two distinctive luxury and lifestyle brands.

Reporting to the Cluster Director of Marketing, this role is designed for a commercially minded, creative, and highly organized marketing professional who thrives at the intersection of brand execution, digital performance, content creation, partnerships, and guest engagement—bringing marketing strategies to life while ensuring every initiative supports commercial performance and strengthens brand awareness across both properties.

One Cluster. Two Distinctive Brands. One Integrated Marketing Vision.

This is more than a traditional hotel marketing role.

The cluster brings together the refined residential luxury of InterContinental Residences Dubai Business Bay and the expressive, lifestyle-driven energy of Kimpton Sevn Dubai. Each property offers its own unique personality and guest experience, requiring tailored marketing initiatives while supporting one unified commercial vision.

You will support the execution of the cluster marketing strategy, ensuring campaigns, digital initiatives, partnerships, media activities, and brand activations are delivered efficiently, creatively, and consistently across both hotels.

Why This Role Matters

Exceptional marketing creates memorable guest experiences before guests even arrive.

As Cluster Marketing Manager, you will play an important role in bringing both brands to life through integrated marketing campaigns, engaging content, digital marketing, public relations, and strategic partnerships that increase awareness, strengthen market positioning, and support revenue growth.

Working closely with the Cluster Director of Marketing, you will ensure marketing initiatives are executed to the highest standards while supporting the successful positioning of both properties, including the pre-opening journey of Kimpton Sevn Dubai.

Be the Marketing Engine Behind Two Distinctive Hotels

You will work closely with the Cluster Director of Marketing while collaborating with Sales, Revenue Management, Public Relations, Digital Marketing, Operations, and Corporate Marketing teams.

From campaign coordination and social media to content creation, partnerships, digital marketing, and hotel activations, you will help ensure every marketing initiative supports guest engagement and commercial success.

What We'll Support You to Do

• Execute Integrated Marketing Campaigns: Deliver creative campaigns that support commercial objectives across both properties.

• Strengthen Brand Presence: Support brand positioning through engaging content, digital marketing, partnerships, and public relations.

• Drive Guest Engagement: Enhance awareness, direct business, and guest loyalty through innovative marketing initiatives.

The Gig

Reporting to the Cluster Director of Marketing, the Cluster Marketing Manager will support all marketing activities across InterContinental Residences Dubai Business Bay and Kimpton Sevn Dubai.

• The Opportunity: Execute integrated marketing initiatives across two distinctive luxury and lifestyle hospitality brands.

• The Strategy: Deliver marketing campaigns, digital initiatives, content, and partnerships that strengthen brand awareness and commercial performance.

• The Impact: Bring both brands to life through creative marketing that inspires guests and supports sustainable business growth.

You will be accountable for campaign execution, digital marketing coordination, content development, social media, public relations support, partnership activations, marketing collateral, and ensuring all marketing initiatives align with the cluster's commercial objectives.

Stay Human

At InterContinental and Kimpton, hospitality is about creating meaningful emotional connections.

This role goes beyond promoting hotels—it is about creating authentic stories, engaging experiences, and memorable moments that inspire guests before, during, and after every stay.

Your Day-to-Day

No two days are the same; your responsibilities will span a range of commercial, creative, and operational activities, including but not limited to:

Marketing Campaign Execution

• Support the implementation of cluster marketing strategies and annual marketing plans

• Coordinate integrated marketing campaigns across multiple channels

• Assist with promotional campaigns, seasonal initiatives, and hotel activations

• Ensure campaigns are delivered on time and aligned with commercial priorities

Brand Management

• Maintain brand consistency across all guest-facing marketing materials

• Ensure compliance with IHG brand standards and marketing guidelines

• Support development of marketing collateral, presentations, and promotional assets

• Assist in strengthening brand positioning across both hotels

Digital Marketing

• Coordinate website updates and digital marketing activities

• Support SEO, SEM, email marketing, CRM, and paid media campaigns

• Monitor campaign performance and prepare marketing reports

• Assist in driving direct booking initiatives

Social Media & Content

• Manage day-to-day social media content planning and scheduling

• Coordinate photography, videography, and content creation projects

• Develop engaging content aligned with each brand's personality

• Support influencer collaborations and content partnerships

Public Relations & Communications

• Support media relations, press releases, and hotel communications

• Coordinate media visits, interviews, and promotional events

• Assist in maintaining positive brand reputation

• Support PR activities during hotel campaigns and launches

Partnerships & Marketing Activations

• Coordinate partnerships with brands, tourism organizations, and local businesses

• Support experiential marketing events and sponsorship activities

• Assist with community engagement initiatives

• Help deliver successful brand activations across both properties

Commercial Collaboration

• Work closely with Sales and Revenue Management teams

• Support promotional offers and commercial campaigns

• Monitor campaign effectiveness and marketing KPIs

• Ensure marketing initiatives support business objectives

Pre-Opening Marketing Support (Kimpton Sevn Dubai)

• Support the execution of pre-opening marketing campaigns

• Coordinate launch content, partnerships, and promotional activities

• Assist with media events and opening activations

• Help position Kimpton Sevn Dubai within Dubai's lifestyle hospitality market

Support to Cluster Director of Marketing

• Assist in implementing the overall marketing strategy

• Prepare campaign reports and marketing presentations

• Conduct market research and competitor analysis

• Recommend creative ideas that enhance guest engagement and commercial performance

What Success Looks Like

• Successful execution of integrated marketing campaigns

• Increased brand awareness and digital engagement

• Strong social media and content performance

• Successful support of Kimpton Sevn Dubai's pre-opening marketing activities

• High-quality marketing collateral and brand consistency

• Strong collaboration across Commercial and Operations teams

Who This Role Is Perfect For

• A creative and commercially minded hospitality marketing professional

• Experienced in luxury, lifestyle, or upscale hotel environments

• Strong in digital marketing, social media, content, and campaign execution

• Passionate about branding, storytelling, and guest engagement

• Highly organized with excellent project management skills

• Energized by multi-property environments and pre-opening opportunities

What We Need From You

Ideally, you bring some (or all) of the following qualifications and experience:

Education

• Bachelor's degree in Marketing, Hospitality Management, Business Administration, Communications, or related field preferred

Experience

• 4–6 years of progressive marketing experience within luxury or upscale hotels

• Experience supporting integrated marketing campaigns and brand initiatives

• Strong knowledge of digital marketing, social media, content creation, and public relations

• Experience working with international hospitality brands preferred

• Dubai/GCC hospitality market experience preferred

• Pre-opening experience advantageous

Personal Attributes

• Creative with strong commercial awareness

• Excellent communication and organizational skills

• Strong project management and coordination abilities

• Collaborative, proactive, and detail-oriented

• Passionate about luxury hospitality and guest experiences

• Adaptable, innovative, and comfortable working in a fast-paced environment

What You Can Expect from Us

At InterContinental Residences Dubai Business Bay & Kimpton Sevn Dubai, part of IHG Hotels & Resorts, we believe our success begins with our people.

We invest in you through competitive compensation, global travel privileges, and meaningful career growth opportunities within one of the world’s most respected hospitality groups.

We are proud to be an equal opportunity employer. We are committed to providing fair and inclusive employment opportunities to all colleagues and applicants, regardless of race, colour, ethnicity, national origin, religion, gender, gender identity or expression, sexual orientation, age, disability, marital or family status, veteran status, or any other protected characteristic under applicable law.

Through our myWellbeing framework, we actively support the physical, mental, and emotional wellbeing of our teams—because when our people are supported and thriving, they create exceptional experiences for our guests and each other.

A Culture of Connection, Craft & Care

At InterContinental Residences Dubai Business Bay & Kimpton Sevn Dubai, we are united by a culture built on connection, craft, and care.

Connection is at the heart of how we work—how we collaborate as colleagues, engage with our guests, and build relationships that last beyond a single stay.

Craft defines our approach to hospitality. We take pride in the details, the discipline, and the consistency that transform service into memorable experiences.

Care is what brings it all to life. We care deeply for our guests, for one another, and for the communities we are part of. It is reflected in every interaction, every gesture, and every decision we make.

Together, these values create a workplace where people feel supported, empowered, and inspired to deliver hospitality at its very best.

Ready to Shape the Guest Experience?

If you don’t meet every requirement but believe you bring the right energy, leadership, and passion for people—we’d still love to hear from you.

Join us and be part of shaping two distinctive hospitality experiences in Dubai—where your ideas, personality, and expertise will help define how guests connect, unwind, and remember us.