Assistant Manager - Retail Operations

Objective:

This position is responsible for supporting the daily retail operations across stores, ensuring adherence to standard operating procedures, optimizing store performance, and enhancing customer satisfaction. The role also contributes to achieving business targets through operational excellence, staff development, and in-store execution.

Key Responsibilities:

Sales and Profitability

• Support achievement of sales KPIs such as units per transaction, average transaction value, sales per square foot, and conversion rates.
• Assist Store Managers in setting and tracking sales targets to optimize store-level performance.
• Monitor operational expenses and implement cost-control measures including process automation.
• Ensure strict adherence to company SOPs, policies, and loss prevention guidelines across all stores.
• Oversee consistent execution of visual merchandising standards across all locations.
• Participate in staff recruitment and training on sales techniques, customer service, and brand etiquette.
• Contribute to annual performance evaluations by supporting coaching, feedback, and employee motivation.
• Make informed decisions on store operations and visual presentation based on performance analysis.Employee Development

• Identify training needs in collaboration with the Training and HR teams.
• Assist in developing succession plans to build a strong internal talent pipeline.
• Support the setting and evaluation of KPIs/KRAs for direct subordinates.
• Assist in selection and recruitment of store-level staff as needed.
• Facilitate technical and behavioral skill development through learning initiatives.Communication

• Participate in regular sales and operational review meetings.
• Provide timely performance feedback to store teams in alignment with business goals.
• Ensure store participation in loyalty initiatives like ‘Club Apparel’.
• Assist in preparing reports and insights for senior management reviews.Stock Management

• Track inventory levels in collaboration with Brand and Planning teams.
• Strengthen the link between stores, buyers, and planners to ensure optimal stock flow.
• Flag slow-moving or outdated stock and support execution of clearance actions.
• Promote adherence to inventory control and shrinkage prevention protocols.Store Design and Projects Management

• Provide operational inputs during the design and layout of new stores.
• Assist in drafting and monitoring new store opening timelines.
• Coordinate with store design and project teams to ensure timely handovers.
• Support merchandising setup and store readiness during pre-opening phases.Miscellaneous

• Recommend initiatives to improve brand visibility and customer engagement.
• Coordinate with internal teams to ensure compliance with legal and operational requirements related to store setup and functioning.Desired Experience:

• 5-7 years of progressive experience in retail operations, with at least 3 years in a supervisory or assistant managerial role.
• Demonstrated ability to support multi-store operations, team leadership, and operational compliance.
• Strong analytical, communication, and interpersonal skills.
• Bachelor’s degree in Retail Management, Business Administration, or a related field preferred.