Digital Marketing Specialist Job Description Template (GCC-Ready)

How to Use This Template

This is an editable, GCC-ready job description for a Digital Marketing Specialist. Replace every [bracketed placeholder] with your own detail, delete the lines that do not apply, and keep the parts that filter applicants. The biggest mistake employers make with marketing adverts is writing them like a wish-list of buzzwords; the version that actually works is specific about the channels you run, the results you expect, and the proof you want to see. Because there is no licence or government credential for marketers in the GCC, your advert is your screen - so make it ask for evidence, not adjectives.

Job Title

Digital Marketing Specialist - [Performance & Growth / Content & Social / SEO & Paid Media] - [City, Country]

Pick a focus suffix so candidates self-select. A generalist title pulls in everyone; a focused one pulls in the people who do the thing you need.

Role Summary

We are a [industry] company based in [free zone / mainland location, e.g. Dubai Media City] looking for a results-driven Digital Marketing Specialist to own [paid media / SEO / lifecycle marketing / the full digital mix] and grow [leads / online revenue / qualified pipeline]. You will report to the [Marketing Manager / Founder] and be measured on outcomes - ROAS, cost per acquisition and conversions - not activity. This is a hands-on, individual-contributor role in a [small / fast-moving / established] team.

Keep the summary to three or four sentences and put the single most important outcome first. A specialist scanning a dozen adverts decides in seconds whether the role is about doing real performance work or about producing reports - say which it is. Avoid stacking five disciplines into one summary unless you genuinely expect one person to run all of them; an honest scope attracts honest applicants and reduces early drop-out.

Key Responsibilities

• Paid media / PPC: Plan, launch and optimise campaigns across Google Ads and Meta (and [TikTok / LinkedIn / Snapchat] where relevant) to agreed ROAS and cost-per-lead targets, managing a monthly budget of around AED [X].
• SEO / SEM: Own on-page and technical SEO, keyword strategy and content briefs to grow organic traffic and rankings for [target markets].
• Social media: Plan and publish the organic content calendar across [Instagram / LinkedIn / X / TikTok], coordinating with design and any agency partners.
• Email & marketing automation: Build and optimise lifecycle flows, newsletters and segmentation in [HubSpot / Mailchimp / Klaviyo].
• Analytics & reporting: Build weekly dashboards in GA4, track spend, ROAS, CAC and pipeline, and turn the numbers into clear recommendations for [the founder / leadership].
• Content: Brief, edit and where needed produce landing-page, ad and social copy in [English / English and Arabic] aligned to brand and conversion goals.
• Testing: Run A/B tests on landing pages, creative and audiences, and act on the results.

Requirements

• [3]+ years' hands-on digital marketing experience with a portfolio that shows real results - ROAS, lead-gen, traffic or revenue numbers, not just campaign names.
• Current certifications as a baseline signal: Google Ads (Search/Display/Video), Google Analytics (GA4), Meta Blueprint and/or HubSpot.
• Proficiency with GA4, the relevant Ads Manager, an SEO tool ([Ahrefs / Semrush]) and your email/automation stack ([HubSpot / Mailchimp]).
• Bachelor's in marketing, communications or business preferred but not required - results matter more than the degree.
• Bilingual English/Arabic content ability [required / strongly preferred / not required] for our GCC-facing campaigns.
• GCC or regional market experience and familiarity with local platforms and seasonal behaviour (e.g. Ramadan campaigns) is a plus.
• UAE residence visa or transferable status preferred [or: we will sponsor the right candidate].

What We Offer

• Competitive salary of AED [X]-[Y] per month, paid through the Wage Protection System (WPS).
• Housing and transport allowance [bundled into the package / paid separately].
• Employer-sponsored residence visa and Emirates ID (all government fees covered, as required by UAE law).
• Mandatory health insurance and end-of-service gratuity per UAE Labour Law.
• Annual air ticket [and family benefits, if offered].
• [Performance bonus tied to ROAS / pipeline targets, training budget, hybrid working - list what is true.]

Compensation, Benefits & Compliance Notes (Delete Before Posting)

These notes help you fill the package correctly for the GCC; they are guidance, not advert copy.

• Salary band: Use the specialist tier, not blended manager averages. As a rough UAE guide: junior AED 6,000-12,000, mid-level AED 12,000-20,000, senior AED 20,000-30,000+ per month. Adjust for your emirate, sector and benefits, and remember the figure is effectively net - the UAE has no personal income tax.
• WPS payroll: Salaries must run through the Wage Protection System, with wages for the prior month due on the first of each month and no grace period under the 2026 rules - set up compliant payroll before the start date.
• Visa costs: The employer pays all government visa and permit fees by law; you cannot pass them to the candidate. A two-year mainland permit runs roughly AED 5,200-7,500 all-in; free-zone packages trend lower but restrict the holder to that zone or entity.
• Emiratisation: A specialist meeting the skilled threshold counts toward your MOHRE quota if you have 20+ staff - factor it into your hiring plan before you advertise.
• End of service: Gratuity accrues at 21 days' basic pay per year for the first five years, then 30 days per year, and health insurance is mandatory - state these as offered benefits.

How to Apply

To apply, send your CV plus one case study: name a campaign you ran, the budget, the channel and the result (ROAS, cost per lead or revenue). Applications without numbers will not be shortlisted.

Writing Tips That Improve Applicant Quality

• Ask for metrics in the post itself. A single line - "name one campaign and its actual numbers" - filters cert-collectors out before you spend interview time. This is the highest-leverage edit you can make.
• List the actual stack you run. Naming GA4, your specific Ads Manager, your SEO tool and your email platform attracts people who genuinely use them and repels people padding a CV.
• Publish a salary band. The GCC marketing market is competitive; a stated AED [X]-[Y] band raises response rate and cuts mismatched expectations late in the process.
• Note free zone vs mainland. Say whether the role is sponsored mainland (works UAE-wide) or in a free zone such as Dubai Media City or DMCC (generally restricted to that zone/entity) - it affects who can realistically take the job.
• Phrase the bilingual requirement honestly. If you genuinely need Arabic content, say "required"; if it is a bonus, say "strongly preferred" - over-stating it shrinks your pool unnecessarily.
• Lead on outcomes, not tasks. Specialists who can move ROAS are drawn to roles defined by results; the buzzword-soup advert attracts the people who only list activity.